A better website does not mean a brand-new website. It may be true in some cases, but a couple of tweaks here and there can make a huge difference. There is a range of things you could be doing. But, there is more than just checking your website for spelling errors.
Here are some ideas you can put into action right now:
Condense your menu
Do you have an extensive menu on your navigation bar? If so, you might want to shorten it up. When things are easier to find, your site’s visitors tend to stay because they won’t be frustrated trying to find what they need.
Have a call to action on every page
Get your user to do something on every page and make it known to them. Whether it is a button or a hyperlink, do not make them think much. Just make it easier for them to act.
The phone number on the home page
It’s a big mistake to hide your contact number or any details for that sake in the far-away corner of your website. We still don’t get how people could get it there on the backbench something that 95% of a site’s visitors might be looking for.
Sometimes, don’t you wish some websites mentioned their business hours? Well, this can occur to your website visitors too and it is always recommended to add the working hours so that nobody hesitates to give you a call when you are working.
Tell your story
Professional experience is awesome but let people know that they are working with human beings. Add real bios of your team and let people love to work with you.
Images talk a lot
Pictures speak louder than words? Beautiful professional clicks of your team, recent projects, local area, etc. can make your website engaging and at the same time convey the real spirit of your business.
Give directions widget
People may like to come and visit you. Prospective customers would like you to guide them to your location rather than going around asking directions and getting lost in one of the streets.
Responsive is the new word
Make your website responsive – meaning make it compatible with smaller devices. It seems that the entire world is migrating to smartphones and half of them have already. You don’t want people to go away frustrated from your website just because they could not view them on a smaller device properly.
We are talking about branding. Let your website be in sync with your overall branding collateral and let people recognize you from your competitors.
Do not distract your visitors
Sounds and unnecessary pop-ups can make it not only an annoying experience to distract your site visitors but they can be distracted from what they came for.
Get real-life people speaking for you
Aim at tapping the greatest asset of your company – your current customers. Add testimonials and nothing can surpass the impression they can create on your prospective customers.
It matters who you hire
You need to hire a professional. Doing it in-house may not always help. Bring experience and expertise into the project for an assured outcome and carve out your special space in the virtual space.
There you go. You have all the details for a great website. If you are in the Middle East, give Adventz a call, or better still, if you are in Oman pay us a visit.
You can find our contact details at https://www.adventz.net/contact-us.php