Social media has had a greater impact on trends, industries, and even markets. As the impact of social media continues to grow, social media managers have expanded their roles in new and innovative ways.
It is no longer just a posting platform; it is a revolution in the creation of internet culture or social culture.
In this article, we dig dive into a few predictions to assist you in making marketing plans for the year 2022.
1. TikTok Will Become Huge
According to a new forecast, the short video platform TikTok will become the world’s third-largest social network in 2022.
Insider Intelligence, formerly known as eMarketer, predicts that TikTok will have 755.0 million monthly users by 2022.
TikTok’s growth rate is unprecedented, with the app establishing itself as a cultural force and due to its viral trends
Why as a marketer you should consider TikTok:
– You get access to an international audience which gives better exposure
– Apt for video marketing
– Easier to connect with the audience with challenges etc hence better branding and publicity
2. Smaller Networks Will Become Popular for Ads
When compared to other social media channels, ads on smaller platforms such as Snapchat and TikTok can generate twice the return on ad spend for retail brands.
Also, given Apple’s announcement earlier this year that it will restrict Facebook’s ability to target a significant portion of its users, it’s critical that brands begin to consider alternative platforms.
3. Social Commerce Will Continue to Expand
Social commerce is nothing but adding shoppable posts to your platforms like Instagram Shop.
A frictionless shopping experience is what’s driving customers to popular brands
4. Reaching New Audiences Will Become a Primary Goal
According to HubSpot’s research, attracting new audiences, strengthening customer relationships, and improving customer care will be the primary goals of increasing sales and promoting products.
5. Video Content Will Continue to Dominate
More than half of consumers want to see more video content from the brands they support, and firms are responding by providing it (87 percent of marketing professionals use videos as their main marketing tool).
Furthermore, we enjoy watching video content. Visuals are processed about 60.000 times faster in our brains than text! It’s also easier to recall the message if it was broadcast.
6. Paid Advertising Will Become a Necessity
According to Hootsuite’s 2022 Social Media Trends poll, the reduction in organic reach and the need to spend more on paid advertising were the main challenges for more than 40% of respondents.
Paid advertising is one of the most effective methods for attracting new consumers, generating leads, and raising brand awareness.
7. Influencer Marketing Will Continue to Soar
As people spend more time and attention on social platforms than ever before, content creators on sites like TikTok and YouTube are getting more attention than anything else, including games.
Brands pay to be where the attention is, while content creators get paid for incorporating brands into their work. Investing in influencers is significantly less expensive than conducting sponsored marketing campaigns, and the outcomes are just as good. Furthermore, influencers can assist marketers in achieving a range of marketing objectives, not just lead generation.
8. Increase in the Use of Social Media for Customer Service
Social media platforms give a chance to communicate & directly listen to Consumers
Users who have a problem or a query use social media for customer service inquiries on a regular basis in the hopes of finding a rapid answer and prefer having a one-on-one conversation
The ultimate goal for businesses today is to create a brand with an inclusive and helpful community through social media.
9. User-generated Content Will Continue to Be Popular
User-generated content is something to do with your brand but was not made by one of your workers or affiliates. It could be a status update on social media, a review, a video, a podcast, or a variety of other formats.
While User-generated content may be used effectively across the consumer journey, the product page is one of the places where it has the biggest influence. Dune London noticed this after putting shoppable Instagram photographs of real consumers wearing and adorning their items on their website.
10. Instagram and Twitter Will Remain Popular
Instagram is heading towards a paradigm shift in entertaining video content, given the user demand.
While Twitter’s developer policy has been changed to encourage developers to create third-party applications based on the platform.
Firm, like Tweetbot, Twitterrific, and others, wants more third-party apps for their customers. The business wants to become a platform similar to Android or iOS, where other developers may create apps to improve the user experience without having to work on it themselves.
It’s critical to understand that the social media landscape is constantly changing. Things can change in the blink of an eye—new networks can disrupt the status quo, or demographics can shift dramatically. It’s also possible that your company will rebrand and need to change its social media strategy to reflect this.