As we move towards an era where we are more reliant on digital and also with the ongoing pandemic the world has seen an evident shift in work patterns incorporating the usage of digital means to communicate, do business, encourage buying, spread awareness, and much more.
This has indeed lead to people more often spending most of their time on their mobiles, tabs, and computers. This provides an excellent opportunity for businesses to target and reaches out to potential customers online or digitally.
That’s where PPC or Pay-Per-Click advertising can prove to be an excellent platform to invest in.
What is PPC?
PPC stands for pay-per-click, in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
It gives an upper hand or advantage to your ads and also gets a higher ranking on the search engine, an example given below
As people nowadays feel more comfortable in making purchases online and the trend towards ordering online has seen an upper graph, it is the best time towards investing in a PPC ad campaign.
PPC campaigns can be both runs as a Search Ad Campaign, which works on keywords and depends on what a user searches, and also as a Display Ad Campaign, which allows you to showcase your ads as images or even videos, basically to visually appeal to the audience and make them more aware about the product.
Google Ads is one of the most popular and effective means of creating a PPC advertising campaign
Let’s look at a few benefits that can help your business grow in these crucial times:
Enhance Website Traffic
As discussed earlier, PPC ads are paid ads that can be done as a search or a display campaign, an advantage is that you may link these ads to your website.
So each time someone clicks your ad they would be re-directed to your website which in turn will boost website traffic and also give a chance to people to explore more and make decisions on your website
PPC ads garner daily and immediate results as soon as they are active or live they start appearing throughout different platforms which ensures more visibility and saves time
Boost sales and generate leads
When you are running an ad that starts generating website traffic, it generates leads simultaneously. The ads ensure that only the potential decision-making customers or interested customers who are likely to convert click the ad, thus you generate leads and boost your sales remotely.
Yes, you heard that right, you are in full control of what and how your ads get displayed. At any time if you would like to implement some changes to your campaigns, amend budgets or targeting, you can do it all. That way you ensure your campaigns run at full efficiency and under close supervision
Easy tracking & measurability
As discussed above, you have full control over your ads ad apart from that you get full access to the campaign performance and results. Upon which you can perform A/B testing for different campaigns that you’d like to run and understand each one’s efficiency
Be in line with competitors
Of course, it’s not necessary that only you might be using PPC advertising, your competitors would also be at large in this game, but you can also be at par with them. While your competitors target with larger advertising budgets you always have a chance to keep up with the competition by targeting niche keywords which will always keep you within the competition
Well, why is it budget-friendly, one, that you decide on what budget you’d like to allocate, two, you only pay when someone clicks your ad. That saves a lot for you.
Gives support to SEO
While SEO supports your website organically, PPC can lend extra support in boosting the website visibility on search engines. Both work well together in providing good impressions and increasing traffic to the audience.
What are you waiting for?
This is a great opportunity and time to boost up your presence and enhance your sales with the use of PPC campaigns. As people spend more and more time on their devices, why not take this as an opportunity and increase your visibility towards them?
Easily target them with your products and services without the hassle of stepping out or physically approaching them.
PPC advertising has proven to be a reliable and profitable channel for many small, large businesses and companies seeking quick, quality traffic and conversions.
Considering all the benefits that PPC has to offer, there’s definitely no harm in testing it out to see in which area you may be able to excel in your business and garner quality leads