The pace of technological change sweeping boldly across business and
society is breathtaking—and it is taking us from the digital age towards a new reality, a new era that Accenture predicts will be the post-digital era.
With the increase in the use of digital assistants, optimizing for voice search
is critical to your SEO success.
Voice search has already had a significant impact on web development,
making it one of the successful trends in 2019, so we simply cannot ignore it. As per a report by Gartner, more than 20% of searches will be done without typing anything on the screen by 2020, due to the rise of smart speakers every year.
Even in 2019, we are getting devices that come with the Google Assistant button, making it easier for users to turn on voice recognition on their devices. So, it’s not too far when voice search will be at its peak in web development. By 2020, we can assume that voice commerce sales can grow
up to $5 billion in the UK, and $40 billion in the US.
Considering multiple research reports and the actual situation of the market, we can say that voice search optimization is one of the growing web development trends that cannot be ignored. Chances are, it will
become a part of your SEO or tech strategies as soon as possible.
To implement voice search optimization to your site, you can use Web
Search API is divided into two components — speech recognition and
speech synthesis. Speech recognition allows your website to recognize the
voice of users and then respond to their queries, whereas, speech synthesis
enables scripts to read text content.