Website design and Search Engine Optimization(SEO) are connected together. Websites designed without SEO in mind can cause ranking issue.If website is not search engine friendly that badly affect your SERP ranking.To avoid that, you must consider some basic SEO principles and good content development practices.
Here are some SEO hints that can lead you to a more search engine friendly web design.
1.Responsive Web Design
SEO friendly website is that it should be attractive and responsive. This type of design allows your website to perform optimally on multiple devices. From an SEO perspective, a responsive website has a single URL for both the mobile and the main site, which means that you will have to drive links to a single URL instead of two. This is an easy way to increase your external backlink count.
2. SEO-Friendly URL
You need to make sure that the URL of your site is SEO-friendly. Only use keywords that are relevant to your business and relate to it in some way. Avoid using long URLs, and if possible separate terms using hyphens. The best URLs contain keywords that help describe the content of the page.The URL should give people an idea about your business.A clear and logical URL formation is essential for an SEO-friendly website. Search engines dislike unspecific URLs.
3. Optimized Images
To get a better rank in the search results, optimize your images along with the text on your website. Avoid using large images on your website. Large images make your site load slower. Make sure that all of your image alt tags are descriptive, Search engines will read alt tag and may take them into consideration when determining the relevancy of the page to the keywords a searcher queries.
4. Make a Quick Navigation menu
When you design your website, make sure the navigation is not difficult. Users experience an easier navigation .Easy navigation on your website for both the users and the search engines is essential. Your menus need to be helpful and functional. You must link your pages together properly.Place the navigation bar either at the top or along the left margin of the page.when users land on your website so that they can easily find what they are looking for.
6.Website Speed Matters
7. Update Fresh and Unique Content
Use Content that search engine spiders can read.When designing a website, makes sure you take a good structure for content. Content is the life force of a website, and it is what the search engines feed on.If your website has a blog, add latest posts on all of your web pages. Search engines love to see content of web pages changing from time to time as it indicates that the website is still alive and well. If you changing content regularly, comes greater crawling frequency by search engines as well.
8. Add Heading Tags Properly
Correct and proper use of heading tags in your web page content. Use the h1 tag for the main topic of the page.Also use h2 through h6 tags to indicate content hierarchy and to delineate blocks of similar content.Don’t use multiple h1 tags on a single page so that your key topic is not diluted.
9. Proper Meta Tag
Meta Tags are code that lie between the open and closing head tags in the HTML code of a document.It is a part of a web page but is not seen by people viewing the page in browsers.Meta tags tells the browsers specific information about the page. Page titles, descriptions, and keywords should all be different. Many times, web designers will create a template for a website and forget to change out the meta data, and what ends up happening is that several pages will use the same meta data.Every page should have unique meta data,that help the search engines on how the page will be described and indexed.
10. W3C Validation
Web designer ought to do clean code that the HTML will approve legitimately. Validation is necessary for CSS too. Overall, validation should be measured as an essential component of good code development.Search engines love clean code.Clean code makes the site easier to index, and can be an indicative factor of how well a website is constructed.Following W3C guidelines additionally forces you to write semantic markup, which can only be a good thing for SEO.