Category Archives: web design,seo

Web Design Trends in 2018 and Beyond

In 2017, we saw many advancement trends in website designing. The web is a unique environment which is constantly changing and evolving. With that in mind, let’s take a look at some most important trends in 2018 and beyond.

Vibrant Color Schemes
2018 is definitely the year for vibrant and saturated color schemes online. Vibrant color and personalisation can be useful for newer brands hoping to instantly attract their visitors’ attention to their website. We are also going to see more experimentation with double exposure, gradients, and photo saturation in web designing.

Rebellious Typography Choices
Typography is a powerful visual tool help to set tone on a website. Headers are key SEO elements which help to order information for the scanning eyes of readers. New trends of changes in headings can help to attract visitors keep them on reading your website.

In 2018, we’re going to see the major changes in header text styles, which include: bold and large letters, oddly spaced, transparent, contrasting font styles and more.

Asymmetrical Layouts
We saw that the introduction of asymmetrical and broken layouts in 2017. This web trend will still be going strong in 2018 and designers are going to experiment with layouts and grids, using unexpected changes and asymmetrical balance.

Experimental Video and Animation
2018 will bring the interactive websites with more experimental uses of video in the form of animation, cinema graphs, particle backgrounds, virtual realities. With the help of videos and animations, designers will work on your website to create meaningful interactions for your visitors.

Mobile First
Now Google considers the mobile version of the website for determining rank. So, the mobile design has matured and will more focus for mobile users. The roll-out burger has become established, minimizing the menu for the small screen. UX issues have become easier to identify and fix with micro. 2018 will continue to see designers create clever ways to organise information beautifully and intuitively.

Web design and SEO – Web designer needs to know about SEO

Website design and Search Engine Optimization(SEO) are connected together. Websites designed without SEO in mind can cause ranking issue.If website is not search engine friendly that badly affect your SERP ranking.To avoid that, you must consider some basic SEO principles and good content development practices.

Here are some SEO hints that can lead you to a more search engine friendly web design.

1.Responsive Web Design
SEO friendly website is that it should be attractive and responsive. This type of design allows your website to perform optimally on multiple devices. From an SEO perspective, a responsive website has a single URL for both the mobile and the main site, which means that you will have to drive links to a single URL instead of two. This is an easy way to increase your external backlink count.

2. SEO-Friendly URL
You need to make sure that the URL of your site is SEO-friendly. Only use keywords that are relevant to your business and relate to it in some way. Avoid using long URLs, and if possible separate terms using hyphens. The best URLs contain keywords that help describe the content of the page.The URL should give people an idea about your business.A clear and logical URL formation is essential for an SEO-friendly website. Search engines dislike unspecific URLs.

3. Optimized Images
To get a better rank in the search results, optimize your images along with the text on your website. Avoid using large images on your website. Large images make your site load slower. Make sure that all of your image alt tags are descriptive, Search engines will read alt tag and may take them into consideration when determining the relevancy of the page to the keywords a searcher queries.

4. Make a Quick Navigation menu

When you design your website, make sure the navigation is not difficult. Users experience an easier navigation .Easy navigation on your website for both the users and the search engines is essential. Your menus need to be helpful and functional. You must link your pages together properly.Place the navigation bar either at the top or along the left margin of the page.when users land on your website so that they can easily find what they are looking for.

5.Be Careful With JavaScripts

When you’re designing your website, make certain which you do not use JavaScripts in your complete web pagelayout. With the help of JavaScript, you can make a attractive website, but it is should be used partially. Too much use of a JavaScript can have a negative impact instead of procuring positive one. The search engines opt for the restrained use of JavaScript. When the Search engines crawl index the web page,excessive use of Java Scripts will cause crawling issues.

6.Website Speed Matters
Web page load time is an one of the important thing from a website visitor’s perspective.If your website doesn’t load quickly, you are not only going to lose client, you are also going to lose your traffic. Costomers are busy and do not like waiting for a page to load. To reduce the page load time, make sure you are minimizing Javascripts, enabling compression, using small images, and browser caching. So, make sure your web page loads quickly.

7. Update Fresh and Unique Content
Use Content that search engine spiders can read.When designing a website, makes sure you take a good structure for content. Content is the life force of a website, and it is what the search engines feed on.If your website has a blog, add latest posts on all of your web pages. Search engines love to see content of web pages changing from time to time as it indicates that the website is still alive and well. If you changing content regularly, comes greater crawling frequency by search engines as well.

8. Add Heading Tags Properly
Correct and proper use of heading tags in your web page content. Use the h1 tag for the main topic of the page.Also use h2 through h6 tags to indicate content hierarchy and to delineate blocks of similar content.Don’t use multiple h1 tags on a single page so that your key topic is not diluted.

9. Proper Meta Tag
Meta Tags are code that lie between the open and closing head tags in the HTML code of a document.It is a part of a web page but is not seen by people viewing the page in browsers.Meta tags tells the browsers specific information about the page. Page titles, descriptions, and keywords should all be different. Many times, web designers will create a template for a website and forget to change out the meta data, and what ends up happening is that several pages will use the same meta data.Every page should have unique meta data,that help the search engines on how the page will be described and indexed.

10. W3C Validation
Web designer ought to do clean code that the HTML will approve legitimately. Validation is necessary for CSS too. Overall, validation should be measured as an essential component of good code development.Search engines love clean code.Clean code makes the site easier to index, and can be an indicative factor of how well a website is constructed.Following W3C guidelines additionally forces you to write semantic markup, which can only be a good thing for SEO.

Enhance Your Website With Simple Tips

A website is often the first touch point for many businesses to communicate with its customers. You’re searching for something on the web and there are pages and pages of results to filter through. Naturally you’re most likely to start at the top and work your way down the list until something gets your attention. You may be hooked in by a nice picture, catchy headline or video to watch, but you are still at the mercy of the well-trained, media savvy, no-time-to-waste viewer who is only one click away from jumping to the next item on the search list.
In the event that you need to improve your website, there are a couple of things you can do.

Speed

Above all else, speed. It is truly essential that your pages stack quick, generally individuals will click away. For Google, it’s about client encounter, with speed being a positioning element . A simple approach to do this, is to upgrade and lessen the extent of your pictures on your website.

Versatile inviting

Expanding upon user experience, your website must be mobile friendly. With a blast in cell phone innovation and overall utilization, the web is actually readily available. Websites that are un-responsive on mobile appear out of scale and are hard to navigate. Google are constantly changing and updating their algorithms, with mobile friendliness a ranking factor. Consider using a website builder that offers responsive themes such as WordPress.

The look and feel

How your website looks will depend on your branding, but it’s equally important to consider how you sound too. Gauge feedback from a range of people. It can give you valuable information on the way your business looks and sounds to the outside world.

Content that conveys

Basically, if your website content is not relevant to what your visitor is looking for, then they will leave. Quality content is a best positioning factor for Google. Your web pages must contain useful information that accurately describes your topic. Keep your site up-to-date with new and important content or try to solve a problem your customer may have.

Include video content

Adding video substance to your website enhances your SEO. Google priorities web searches with video, as it is deemed to be ‘quality content’. Not only will visitors stay on your site longer; a well-made video with quality content is a much more engaging way to deliver information and help to build trust.

Continue refreshing your site

If you can, refresh your website all the time. Notice how clients are responding to different parts of your website, and make sure you deal with the weak points.

Let us make a SEO strategy plan

Most businesses already understand the basic concept of SEO or Search Engine Optimization and its importance, but going beyond the incremental growth would require a sound set of strategies that will set you apart from your competitors.

SEO STRATEGIES THAT WORK

Setting up your website with the right keywords so that your business shows up online within search results (Search Engine Optimization or SEO).Optimize Multiple Target Pages. That is why, for websites to rank in search engines, it’s better to have multiple web pages tailored to specific keywords or phrases because getting one page to rank for a handful of keywords is next to impossible. It is essential to go beyond and identify the more relevant keywords as these will deliver more organic traffic faster but would require less effort compared to the other competitive keywords.

Interview industry leaders. This will create an advantage for you to produce amazing content. It will also make you appear trustworthy and authoritative to your audience as they begin to
associate you with leaders of the industry.

Another great plan is to write content about your products and your competitors’ products! This tactic can open tremendous opportunities as long as your product and services are superior in some way compared to your competitors. Instead of bashing your rivals, make a clear and objective explanation of the differences: like the pros and cons of each and therefore allowing your readers to make an educated decisions based on facts.

Blogging has always been an incredible way to rank for keywords and engage the visitors of the website. Every blog is considered to be a new web page!

Be an Influencer. Now if you’re willing to put hard work on your SEO strategies, be an influencer as it is going to be worth the effort. Whenyou’re doing well, you don’t need to work very hard to earn exposure and get links. Once other businesses in your industry see your site’s value, they’ll helppromote you and your company.

Six Ways To Turn Your Website Visitors Into Clients

A successful website helps to turn visitors to potential customers. This is the basic expectation from a business website. It is often a concern whenever the website fails to reach the targeted mission. The major question is how to transform visitors to customers? You need to understand some facts to accomplish this task.

User friendly interface

First thing is to create a useful and user friendly website. You need to know what your site can offer your visitors. It must be visually appealing so that it can attract more clients. It this part is a failure, the website may not be able to hold the visitor for a time frame. With comprehensive and precise information, you can easily hold your visitors and make them stay longer on each page.

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Don’t Neglect Your Online Presence! Great Web Design and SEO

For most of the businesses, an operative website is an imperative element. What is the real factor that contributes to make a website operative and efficient? There are several businesses that keep a website just because it is considered a must for them. This is an opinion from a large base of customers that we meet around. It is the website that plays a crucial role to outline the online presence of a business. But it often functions as a routine mechanism that lacks a particular lively effect. When we talk about web based marketing, the complex question is how to make use of the website to drive the business. Next comes SEO (Search Engine Optimization) which is a buzz word these days.

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