Category Archives: web design

Web Design Trends in 2018 and Beyond

In 2017, we saw many advancement trends in website designing. The web is a unique environment which is constantly changing and evolving. With that in mind, let’s take a look at some most important trends in 2018 and beyond.

Vibrant Color Schemes
2018 is definitely the year for vibrant and saturated color schemes online. Vibrant color and personalisation can be useful for newer brands hoping to instantly attract their visitors’ attention to their website. We are also going to see more experimentation with double exposure, gradients, and photo saturation in web designing.

Rebellious Typography Choices
Typography is a powerful visual tool help to set tone on a website. Headers are key SEO elements which help to order information for the scanning eyes of readers. New trends of changes in headings can help to attract visitors keep them on reading your website.

In 2018, we’re going to see the major changes in header text styles, which include: bold and large letters, oddly spaced, transparent, contrasting font styles and more.

Asymmetrical Layouts
We saw that the introduction of asymmetrical and broken layouts in 2017. This web trend will still be going strong in 2018 and designers are going to experiment with layouts and grids, using unexpected changes and asymmetrical balance.

Experimental Video and Animation
2018 will bring the interactive websites with more experimental uses of video in the form of animation, cinema graphs, particle backgrounds, virtual realities. With the help of videos and animations, designers will work on your website to create meaningful interactions for your visitors.

Mobile First
Now Google considers the mobile version of the website for determining rank. So, the mobile design has matured and will more focus for mobile users. The roll-out burger has become established, minimizing the menu for the small screen. UX issues have become easier to identify and fix with micro. 2018 will continue to see designers create clever ways to organise information beautifully and intuitively.

How to Hire a Web Development Company?

Website is an essential part of your business.Now a days use of the internet and online marketing is increasing day by day.So every business need a website.Congratulations on deciding to set up a website for your business.It’s time to hire one of the many web development companies around today. Quick internet search will provide you with thousands of companies offering such web development services.Getting a website for your business is as tough a decision as setting up the business itself.But the real challenge starts now.How to get a website?? Without any doubt you need to choose a Web Development company for this crucial process.How to choose a website development company?? It is very easy, quick internet search will provide you with thousands of companies offering such Web development services.

Web development is more than having an deal with signifying your name and enterprise. It is more than displaying the offerings you provide and leaving your contact information for your clients to get in touch. Website is a business platform that should provide a convenient and clear way for the customer to buy your goods or order your services.Attractive and catching web design alone cannot make your, business a success. Apart from having look, the site should also be result driven by displaying your products and services in an easy to navigate. Equalizing the art of web design and business technique is very important when developing a website for your business.

Maintain a communication with web development company.Clear communication with web developers and website designers allows you to adjust your demands and expectations based on the outcome of the development process. They should listen to your ideas, and share their opinion, knowledge, and help contribute their insights, as well.Without communication, the developer will not deliver the product you desire or it might lead to unnecessary revisions that will delay the launch on they do deliver. Web developers and website designers are the back bone of the web development company. This group of developers and designers has a significant amount of knowledge and expertise in website development technologies that allow them to make custom website as per the needs and requirements of the client. Web Development Company with such professionals can assist you develop website that’s user friendly and responsive.

Before you hiring a web development company request quotes from as several firms as possible, review their portfolio, their previous work, experience in relevancy your business, bear the accessible testimonials, etc.Check out their Web design portfolio, its gives you quick way to determine if what they do suits your taste and matches what you are looking for in a website.

Digital Marketing – Points to keep in mind

Digital marketing is one of the most speedily rising areas of advertising in recent times. But, so as to stay pace with its huge impact on consumers’ media practices, entrepreneurs should do quite unfold their offline promotions into the digital marketing zone.Digital marketing method is presenting new terms of engagement between customers and brands; it’s additionally reshaping media application across previous and new avenues. Analysis has shown that the foremost important and valuable client still have interaction with digital media even after they square measure looking at tv. So as be actually eminent, a product’s marketing strategy should incorporate with digital marketing from the beginning.

Digital marketing strategy is basically the advertising of brands through the use of every kind of digital marketing ways that therefore on succeed the audience.Brand awareness is fundamental when it comes to enhancing your online branding. It presently includes tv, internet, mobile media, radio, social media marketing, and therefore the different styles of digital media.

Before enter the world of digital marketing you should keep this tips in your mind.

1.Customers– Before utilizing this kind of in drawing customers and increase your sales, you have got to see first however your customers use digital marketing to assemble data concerning services, products, or any topics related to your business.

2.Experience– Before you go full force into selling, it’s essential that you just apprehend your choices, the way to do contemporary ideas, and the way to live their success. If you do not have expertise, take into account hiring a best website agency makes a specialty of these services.

3.Budget– Value could be a think about any kind of promotion. cheap alternatives embody crafting your social media presence through blogging or manufacturing selling videos exploitation your pc and camera. Alternatives like making micro-sites or pay-per-click ad campaigns sometimes involve an even bigger selling budget.

4.Time– Designing and implementing digital marketing strategies, it needs time as a result of marketing methods want constant observation so as to live properly what is functioning and what must be modified.

Tips to a Good Website

A better website does not mean a brand new website. It may be true in some cases, but a couple of tweaks here and there can make a huge difference. There are a range of things you could be doing. But, there is more than just checking your website for spelling errors.

Here are some ideas you can put into action right now:

  1. Condense your menu

Do you have an extensive menu on your navigation bar? If so, you might want to shorten it up. When things are easier to find, your site’s visitors tend to stay because they won’t be frustrated trying to find what they need.

  1. Have a call to action on every page

Get your user do something on every page and make it known to them. Whether it is a button or a hyperlink, do not make them to think much. Just make it easier for them to act.

  1. Phone number on home page

It’s a big mistake to hide your contact number or any details for that sake in the far away corner of your website. We still don’t get it how people could get it there on the back bench something that 95% of a site’s visitors might be looking for.

  1. Business hours

Sometimes, don’t you wish some websites mentioned their business hours? Well, this can occur to your website visitors too and it is always recommended to add the working hours so that nobody hesitates to give you a call when you are working.

  1. Tell your story

Professional experience is awesome but let people know that they are working with human beings. Add real bios of your team and let people love to work with you.

  1. Images talk a lot

Pictures speak louder than words? Beautiful professional clicks of your team, recent projects, local area, etc. can make your website engaging and at the same time convey the real spirit of your business.

  1. Give directions widget

People may like to come and visit you. Prospective customers would like you to guide them to your location rather than going around asking directions and get lost in one of the streets.


  1. Responsive is the new word

Make your website responsive – meaning make it compatible to smaller devices. It seems that the entire world is migrating to smartphones and half of them have already. You don’t want people go away frustrated from your website just because they could not view them on a smaller device properly.

  1. Be consistent

We are talking about branding. Let your website be in sync with your overall branding collateral and let people recognize you from your competitors.

  1. Do not distract your visitors

Sounds and unnecessary pop-ups can make it not only an annoying experience for distract them from your site visitors but they can be distracted from what they came for.

  1. Get real life people speaking for you

Aim at tapping the greatest asset of your company – your current customers. Add testimonials and nothing can surpass the impression they can create on your prospective customers.

  1. It matters who you hire

You need to hire a professional. Doing it in-house may not always help. Bring experience and expertise into the project for an assured outcome and carve out your special space in the virtual space.

There you go. You have all the details for a great website. If you are in the Middle East, give Adventz a call or better still, if you are in Oman pay us a visit. You can find our contact details at

Is your website secure?

You might have just got a brand new website done for your business and must be very proud to flaunt it to customers/friends. Being so, you do not want to see it hacked the very next day or receive threat messages from hackers. You might not be very tech-savvy; still you can stay alert with some very less but useful precautionary measures. The agency might have developed you a high-end chic website but it is always up to you to guard it against any possible attacks.

Most of the hacks fall within opportunistic attacks. This means that it is not any one individual that is trying to hack your website, but rather a coincidence. Something about your site was randomly caught by the trailing net as it crawled the web. It could have been something simple like having a plugin installed, or maybe the version of a platform. It can be any type of website, the only common factor being that it is connected to the web.

If the crawlers identify the website is running any exploitable software (i.e. software vulnerabilities or bugs in code), the site will be marked for the next phase of the attack, exploitation. The sequence of events can happen in a matter of minutes, days or months.

Websites are like pets and they demand a long-term commitment. They need constant care and attention. Dedicating boat-loads of resources to your website is no guarantee either. Even the security experts get hacked. It is always advisable to follow the best practices. I can enumerate a few for you below:

  • Stay up to date:Even the simplest websites are created by people and they contain errors or bugs. You should know the components your website relies on, keep tabs on the known issues, follow the security lists and get the latest stable versions of the software.
  • Limit access to resources: Lock down the access to only the resources that need access. Harden your site all three levels: the operating system, the web server, and the web application itself.
  • Use strong passwords: This is something that we come across almost daily and needs no explanation. For extra website security it is a good idea to salt the passwords, using a new salt per password.
  • Backup your siteThe rule of thumb is that you should have routine backups of your site.

Most CMSes (back end content management systems) have a lot of inbuilt website security features, but it is a still a good idea to have knowledge so that you are covered. We hope your website information stays safe with the tips.

Facts about Responsive Websites

Everybody wants a responsive website for their business these days. If you ask any expert on web marketing, they will recommend you the same. Why? The answer lies very well within Google’s latest revelation on search engine optimization.

Mobilegeddon, Google’s revised algorithm will prefer mobile-friendly websites from now on. This means it will not give preference to the sites not deemed “mobile-friendly” in its search results on smartphones—such as those that load slowly, or are hard to read on a small screen. Here is where you need a responsive website.

As more and more people are using internet over mobile devices, it is quite natural for businesses to opt for mobile-friendly responsive websites. As per studies, there is an estimated 30% rise in website traffic from mobile internet users all over the world, while this has declined a good 40% from desktop. All the more a reason to make your website responsive!

What is Responsive Web Design?

Responsive Websites have their lay-out and coding in such a way that the website provides an optimal viewing experience. Such websites are easy to read & navigate with the least resizing, panning, and scrolling. They are optimized across a wide range of devices, from desktop computer monitors to mobile phones.

The UI elements of the website such as navigation features, screen-layouts, text, images, audio/video players and the like are created in such a way such that they re-adjust themselves on a variety of devices. To cut it short, you need not have to spend anymore for a mobile site and desktop site separately.

Benefits of having a responsive website

Versatility – The content makes itself at home on all devices and screen resolutions. Its fluidity allows it to adapt itself to any allotted space and still retain its entity, the result being same appearance of the website on a desktop as well as a device. This is as helpful to a busy professional as to a college student. Anyone can access responsive website from any device without scrolling or resizing. Responsive website designs are about optimal user experience. A responsive layout allows display specific content, which means you can easily switch content on and off for each device.

Greater SEO results – Since Mobilegeddon, we can say for sure that anything other than mobile-friendly websites do not stand a chance in turning up at the top of Google’s famed search results. There is no doubt about the fact that Google is the most popular and effective search engine. It holds an envious position in the hearts of users in terms of usefulness and friendliness. If your site is slow, and if customers go away after a few clicks because of non-usability, Google demotes your site. In responsive designs, there is no need to build links and traffic to multiple sites as responsive web design lets all your SEO efforts converge on one website. This means than all links go to the same place without slowing down the site because of redirects. Since responsive sites have the same URL and HTML, regardless of device, it is easier for Google to crawl, index, and organize content.

Economic and easy to manage effectively:

The process of streamlining the websites is no longer required. As a single site with many layouts, when content is updated on a responsive site, it is automatically updated on other devices and offers better ROI. There is no more separate investment for a mobisite and website anymore. It prevents duplicity of content, one for mobile and one for desktop and there is no need to run separate campaigns for mobile SEO and website SEO.

Adventz and responsive web designing

Adventz have always caught up with the dynamics of the web world. We let our clients have the latest features in their websites. Our technical team is up-to-date with the ever-changing world of internet and incorporates the latest of technologies in their works. This is what has made us the leading web designing companies in the Sultanate of Oman.

You can view our latest website launches at

Increasing Mobile Engagement

“The positive economic outlook, particularly for the Gulf Cooperation Council
(GCC) markets which include Oman, continue to accentuate local business
potential and provide significant opportunities for ICT solutions vendors,”
says Paul Black, director of telecommunications and media for IDC Oman,
Muscat, Africa, and Turkey. “These trends are expected to continue in 2014,
backed by government programs to improve healthcare, education, and
governance infrastructure. Furthermore, the development of smart cities, as
well as the expansion of multinational companies in the Muscat, Oman, will
increase pressure on local businesses to become more mature in their use of
ICT applications. Most telcos are adopting a two-pronged approach to business
transformation; firstly, they are expanding their ICT portfolios and service
delivery capabilities by forging key partnerships, and are leveraging their
traditional strengths such as diverse sales channels and infrastructure assets.
Secondly, they are acquiring larger
up dedicated business units.”

Continue reading “Increasing Mobile Engagement” »

Learning about PHP

PHP or Hypertext Pre-processor is something which any person related to the IT industry would have come across. It is an open source server side programming language available at free of cost that can be easily obtained from the market. It has a coding style that is quiet and easy to understand and is usually very proficient on multi-platforms like Windows, Linux, and UNIX and other more.

In the present day, PHP is one of the most popular server side scripting languages working and is basically utilized for making dynamic web pages that correspond with the user offering customized information. Aside from being fast, stable, secure and easy to use, PHP offers other numerous advantages that had most developers using it. Continue reading “Learning about PHP” »

The Age of the Digital Branding Entrepreneur

Branding is a language in itself; it is an ongoing dialogue that tells the story of a product and a business to its customers every time they come in contact with the brand. A brand image is a reflection, in every aspect of a product, company or service, of the vision and
mission of an organization and is consequently a promise made to the customers. It has become the most important input in the customer decision process

Continue reading “The Age of the Digital Branding Entrepreneur” »