An email from a brand offering a voucher is a very satisfying experience to a regular customer. Customers are usually found to be very excited when they are informed by their favorite online store about the arrival of an item that they did not get last time. It is a win-win situation for both the customer and the store.
E-mail marketing has taken over the marketing world as one of the most personal means to connect to customers. Knowing the right techniques can give a business more conversions than expected.
Businesses are like mushrooms these days. They are just blooming out from nowhere. Can’t complain though! Customers have an ocean of options to choose from. The competition is stiff, but the quality, creativity and satisfaction have gone up. When people flaunt their latest possessions, the satisfaction of getting the best at the ‘best-est’ rate is immense; no dispute on that. Even the major social media platforms have counted on this and are rolling out new features every day to promote businesses online.
Since, that’s what is happening in this happening world, it is pretty obvious what email marketing can do to brands. Their benefits are many.
Benefits of email marketing
One to one relation with customer – When a customer receives an email from a business, it is taking the relation to a whole new level. Rewarding a regular customer with a voucher or letting them know about the new arrivals that include the ‘sold out’ item they were looking for last time, businesses are customizing their services. Customers slowly develop a liking towards brands / businesses through these gestures and the gains are definitely impressive.
Brand awareness – Businesses always want to position them in the market and to have more and more people recognize and associate with their brands. The product that maintains the highest brand awareness compared to its competitors will usually get the most sales. Through newsletters and emails, a brand’s potential market is familiarizing itself with it.
Loyalty & Trust – Keeping in touch with customers has its own benefits. Not only does it boost brand awareness, but it can put a brand on top of the list of the brands which the customer is going to consider next time they are going to make a purchase. Continuous communication ensures the customer that a business knows the turf and they are going to stay.
Promotion – There cannot be a better curtain raiser when a business house is planning to bomb the market with the latest launch than to update customers with the latest products/services than through newsletters. On a very personal note, relationships with customers are enhanced, encouraging their loyalty, repeating business, acquiring new customers and convincing current customers to purchase something immediately.
What we do?
Adventz offers email marketing and with our industry experience, we have been able to give very positive results to our clients. It is a matter great pride for us that our clients consider us as the most reliable web marketing companies in the paradise of Middle East, the Sultanate of Oman. We have the necessary expertise and experience doing email marketing regularly for many top business houses of Oman.
We help our clients to get in touch with customers on a number of topics. Regular updates are provided to a company’s customer base across Oman or specified locations about new service or product updates, useful hints and tips, updates on changes, terms of service, customer reviews, case studies, lists of popular products and services, etc..
For more info, you can contact one of us at email@example.com.