Monthly Archives: November 2017

Web design and SEO – Web designer needs to know about SEO

Website design and Search Engine Optimization(SEO) are connected together. Websites designed without SEO in mind can cause ranking issue.If website is not search engine friendly that badly affect your SERP ranking.To avoid that, you must consider some basic SEO principles and good content development practices.

Here are some SEO hints that can lead you to a more search engine friendly web design.

1.Responsive Web Design
SEO friendly website is that it should be attractive and responsive. This type of design allows your website to perform optimally on multiple devices. From an SEO perspective, a responsive website has a single URL for both the mobile and the main site, which means that you will have to drive links to a single URL instead of two. This is an easy way to increase your external backlink count.

2. SEO-Friendly URL
You need to make sure that the URL of your site is SEO-friendly. Only use keywords that are relevant to your business and relate to it in some way. Avoid using long URLs, and if possible separate terms using hyphens. The best URLs contain keywords that help describe the content of the page.The URL should give people an idea about your business.A clear and logical URL formation is essential for an SEO-friendly website. Search engines dislike unspecific URLs.

3. Optimized Images
To get a better rank in the search results, optimize your images along with the text on your website. Avoid using large images on your website. Large images make your site load slower. Make sure that all of your image alt tags are descriptive, Search engines will read alt tag and may take them into consideration when determining the relevancy of the page to the keywords a searcher queries.

4. Make a Quick Navigation menu

When you design your website, make sure the navigation is not difficult. Users experience an easier navigation .Easy navigation on your website for both the users and the search engines is essential. Your menus need to be helpful and functional. You must link your pages together properly.Place the navigation bar either at the top or along the left margin of the page.when users land on your website so that they can easily find what they are looking for.

5.Be Careful With JavaScripts

When you’re designing your website, make certain which you do not use JavaScripts in your complete web pagelayout. With the help of JavaScript, you can make a attractive website, but it is should be used partially. Too much use of a JavaScript can have a negative impact instead of procuring positive one. The search engines opt for the restrained use of JavaScript. When the Search engines crawl index the web page,excessive use of Java Scripts will cause crawling issues.

6.Website Speed Matters
Web page load time is an one of the important thing from a website visitor’s perspective.If your website doesn’t load quickly, you are not only going to lose client, you are also going to lose your traffic. Costomers are busy and do not like waiting for a page to load. To reduce the page load time, make sure you are minimizing Javascripts, enabling compression, using small images, and browser caching. So, make sure your web page loads quickly.

7. Update Fresh and Unique Content
Use Content that search engine spiders can read.When designing a website, makes sure you take a good structure for content. Content is the life force of a website, and it is what the search engines feed on.If your website has a blog, add latest posts on all of your web pages. Search engines love to see content of web pages changing from time to time as it indicates that the website is still alive and well. If you changing content regularly, comes greater crawling frequency by search engines as well.

8. Add Heading Tags Properly
Correct and proper use of heading tags in your web page content. Use the h1 tag for the main topic of the page.Also use h2 through h6 tags to indicate content hierarchy and to delineate blocks of similar content.Don’t use multiple h1 tags on a single page so that your key topic is not diluted.

9. Proper Meta Tag
Meta Tags are code that lie between the open and closing head tags in the HTML code of a document.It is a part of a web page but is not seen by people viewing the page in browsers.Meta tags tells the browsers specific information about the page. Page titles, descriptions, and keywords should all be different. Many times, web designers will create a template for a website and forget to change out the meta data, and what ends up happening is that several pages will use the same meta data.Every page should have unique meta data,that help the search engines on how the page will be described and indexed.

10. W3C Validation
Web designer ought to do clean code that the HTML will approve legitimately. Validation is necessary for CSS too. Overall, validation should be measured as an essential component of good code development.Search engines love clean code.Clean code makes the site easier to index, and can be an indicative factor of how well a website is constructed.Following W3C guidelines additionally forces you to write semantic markup, which can only be a good thing for SEO.

Why do you need strategic marketing solutions?

Any promotion is uncompleted without strategic marketing solutions. Promoting your business is that the right tool to convey your business messages to your established and potential customers however previous you bear any seminars or promotional event, it’s suggested to outline a selected promoting methods to whom to focus on, that space is to be targeted, what kinds of customers are to be targeted, what product, brand or brand style to be promoted. Primarily any promoting is completed with the pure intention to develop awareness concerning you are your business among the market and your customers.

Many times it’s done by distributing free promotional things to draw in a lot of and a lot of customers or providing any discount supply to draw in potential consumers. It’s been for the most part discovered that the traditional promotional events doesn’t supply the expected result and finance a lot of on promotional methods wouldn’t be terribly fruitful. The simplest thanks to grab immediate attention of the mass is on-line advertising. Although it might prove a fashionable affair at the primary stage however once clicked the manner you had expected, you do not have to be compelled to recall in life. Online advertising with the help of strategic marketing solutions would convey your business message among or across the country with the good potency.

The first step into this direction is to search out an acknowledged and reliable web site designer or website development agency is knowledgeable with the exception of being knowledgeable net designer .The designer would highlight the vital visual pictures of the corporate with the assistance of digital enticing colours, adding necessary footage of the product with vital text choosing quality fonts etc. He would prepare every page of the web site providing the careful info which will attract any web user. He would additionally prepare associate identity of the corporate by using strategic marketing solutions that distinguishes the corporate from the opposite corporations within the market.

Online advertising and marketing has now blended with traditional advertising and marketing strategies, however one component does stay the same – the bottom line is still approximately connecting, speaking and constructing relationships. Consumers anticipate a seamless experience.

Businesses are available in all styles and sizes, but irrespective of what yours does, if your organization has now not addressed integrated advertising in a diligent way you’re most probably trailing at the back of your competitors, and could keep to accomplish that. Integrated Marketing Solutions can be your distinction maker, and the trade can start proper now.

Digital Marketing – Points to keep in mind

Digital marketing is one of the most speedily rising areas of advertising in recent times. But, so as to stay pace with its huge impact on consumers’ media practices, entrepreneurs should do quite unfold their offline promotions into the digital marketing zone.Digital marketing method is presenting new terms of engagement between customers and brands; it’s additionally reshaping media application across previous and new avenues. Analysis has shown that the foremost important and valuable client still have interaction with digital media even after they square measure looking at tv. So as be actually eminent, a product’s marketing strategy should incorporate with digital marketing from the beginning.

Digital marketing strategy is basically the advertising of brands through the use of every kind of digital marketing ways that therefore on succeed the audience.Brand awareness is fundamental when it comes to enhancing your online branding. It presently includes tv, internet, mobile media, radio, social media marketing, and therefore the different styles of digital media.

Before enter the world of digital marketing you should keep this tips in your mind.

1.Customers– Before utilizing this kind of in drawing customers and increase your sales, you have got to see first however your customers use digital marketing to assemble data concerning services, products, or any topics related to your business.

2.Experience– Before you go full force into selling, it’s essential that you just apprehend your choices, the way to do contemporary ideas, and the way to live their success. If you do not have expertise, take into account hiring a best website agency makes a specialty of these services.

3.Budget– Value could be a think about any kind of promotion. cheap alternatives embody crafting your social media presence through blogging or manufacturing selling videos exploitation your pc and camera. Alternatives like making micro-sites or pay-per-click ad campaigns sometimes involve an even bigger selling budget.

4.Time– Designing and implementing digital marketing strategies, it needs time as a result of marketing methods want constant observation so as to live properly what is functioning and what must be modified.