A website is often the first touch point for many businesses to communicate with its customers. You’re searching for something on the web and there are pages and pages of results to filter through. Naturally you’re most likely to start at the top and work your way down the list until something gets your attention. You may be hooked in by a nice picture, catchy headline or video to watch, but you are still at the mercy of the well-trained, media savvy, no-time-to-waste viewer who is only one click away from jumping to the next item on the search list.
In the event that you need to improve your website, there are a couple of things you can do.
Above all else, speed. It is truly essential that your pages stack quick, generally individuals will click away. For Google, it’s about client encounter, with speed being a positioning element . A simple approach to do this, is to upgrade and lessen the extent of your pictures on your website.
Expanding upon user experience, your website must be mobile friendly. With a blast in cell phone innovation and overall utilization, the web is actually readily available. Websites that are un-responsive on mobile appear out of scale and are hard to navigate. Google are constantly changing and updating their algorithms, with mobile friendliness a ranking factor. Consider using a website builder that offers responsive themes such as WordPress.
The look and feel
How your website looks will depend on your branding, but it’s equally important to consider how you sound too. Gauge feedback from a range of people. It can give you valuable information on the way your business looks and sounds to the outside world.
Content that conveys
Basically, if your website content is not relevant to what your visitor is looking for, then they will leave. Quality content is a best positioning factor for Google. Your web pages must contain useful information that accurately describes your topic. Keep your site up-to-date with new and important content or try to solve a problem your customer may have.
Include video content
Adding video substance to your website enhances your SEO. Google priorities web searches with video, as it is deemed to be ‘quality content’. Not only will visitors stay on your site longer; a well-made video with quality content is a much more engaging way to deliver information and help to build trust.
Continue refreshing your site
If you can, refresh your website all the time. Notice how clients are responding to different parts of your website, and make sure you deal with the weak points.