Monthly Archives: May 2015

E-mail marketing for your business

An email from a brand offering a voucher is a very satisfying experience to a regular customer.  Customers are usually found to be very excited when they are informed by their favorite online store about the arrival of an item that they did not get last time. It is a win-win situation for both the customer and the store.

E-mail marketing has taken over the marketing world as one of the most personal means to connect to customers. Knowing the right techniques can give a business more conversions than expected.

Businesses are like mushrooms these days. They are just blooming out from nowhere. Can’t complain though! Customers have an ocean of options to choose from. The competition is stiff, but the quality, creativity and satisfaction have gone up. When people flaunt their latest possessions, the satisfaction of getting the best at the ‘best-est’ rate is immense; no dispute on that. Even the major social media platforms have counted on this and are rolling out new features every day to promote businesses online.

Since, that’s what is happening in this happening world, it is pretty obvious what email marketing can do to brands. Their benefits are many.

Benefits of email marketing

One to one relation with customer – When a customer receives an email from a business, it is taking the relation to a whole new level. Rewarding a regular customer with a voucher or letting them know about the new arrivals that include the ‘sold out’ item they were looking for last time, businesses are customizing their services. Customers slowly develop a liking towards brands / businesses through these gestures and the gains are definitely impressive.

Brand awareness – Businesses always want to position them in the market and to have more and more people recognize and associate with their brands. The product that maintains the highest brand awareness compared to its competitors will usually get the most sales. Through newsletters and emails, a brand’s potential market is familiarizing itself with it.

Loyalty & Trust – Keeping in touch with customers has its own benefits. Not only does it boost brand awareness, but it can put a brand on top of the list of the brands which the customer is going to consider next time they are going to make a purchase. Continuous communication ensures the customer that a business knows the turf and they are going to stay.

Promotion – There cannot be a better curtain raiser when a business house is planning to bomb the market with the latest launch than to update customers with the latest products/services than through newsletters. On a very personal note, relationships with customers are enhanced, encouraging their loyalty, repeating business, acquiring new customers and convincing current customers to purchase something immediately.

 

What we do?

Adventz offers email marketing and with our industry experience, we have been able to give very positive results to our clients. It is a matter great pride for us that our clients consider us as the most reliable web marketing companies in the paradise of Middle East, the Sultanate of Oman.  We have the necessary expertise and experience doing email marketing regularly for many top business houses of Oman.

We help our clients to get in touch with customers on a number of topics. Regular updates are provided to a company’s customer base across Oman or specified locations about new service or product updates, useful hints and tips, updates on changes, terms of service, customer reviews, case studies, lists of popular products and services, etc..

For more info, you can contact one of us at info@adventz.net.

Facts about Responsive Websites

Everybody wants a responsive website for their business these days. If you ask any expert on web marketing, they will recommend you the same. Why? The answer lies very well within Google’s latest revelation on search engine optimization.

Mobilegeddon, Google’s revised algorithm will prefer mobile-friendly websites from now on. This means it will not give preference to the sites not deemed “mobile-friendly” in its search results on smartphones—such as those that load slowly, or are hard to read on a small screen. Here is where you need a responsive website.

As more and more people are using internet over mobile devices, it is quite natural for businesses to opt for mobile-friendly responsive websites. As per studies, there is an estimated 30% rise in website traffic from mobile internet users all over the world, while this has declined a good 40% from desktop. All the more a reason to make your website responsive!

What is Responsive Web Design?

Responsive Websites have their lay-out and coding in such a way that the website provides an optimal viewing experience. Such websites are easy to read & navigate with the least resizing, panning, and scrolling. They are optimized across a wide range of devices, from desktop computer monitors to mobile phones.

The UI elements of the website such as navigation features, screen-layouts, text, images, audio/video players and the like are created in such a way such that they re-adjust themselves on a variety of devices. To cut it short, you need not have to spend anymore for a mobile site and desktop site separately.

Benefits of having a responsive website

Versatility – The content makes itself at home on all devices and screen resolutions. Its fluidity allows it to adapt itself to any allotted space and still retain its entity, the result being same appearance of the website on a desktop as well as a device. This is as helpful to a busy professional as to a college student. Anyone can access responsive website from any device without scrolling or resizing. Responsive website designs are about optimal user experience. A responsive layout allows display specific content, which means you can easily switch content on and off for each device.

Greater SEO results – Since Mobilegeddon, we can say for sure that anything other than mobile-friendly websites do not stand a chance in turning up at the top of Google’s famed search results. There is no doubt about the fact that Google is the most popular and effective search engine. It holds an envious position in the hearts of users in terms of usefulness and friendliness. If your site is slow, and if customers go away after a few clicks because of non-usability, Google demotes your site. In responsive designs, there is no need to build links and traffic to multiple sites as responsive web design lets all your SEO efforts converge on one website. This means than all links go to the same place without slowing down the site because of redirects. Since responsive sites have the same URL and HTML, regardless of device, it is easier for Google to crawl, index, and organize content.

Economic and easy to manage effectively:

The process of streamlining the websites is no longer required. As a single site with many layouts, when content is updated on a responsive site, it is automatically updated on other devices and offers better ROI. There is no more separate investment for a mobisite and website anymore. It prevents duplicity of content, one for mobile and one for desktop and there is no need to run separate campaigns for mobile SEO and website SEO.

Adventz and responsive web designing

Adventz have always caught up with the dynamics of the web world. We let our clients have the latest features in their websites. Our technical team is up-to-date with the ever-changing world of internet and incorporates the latest of technologies in their works. This is what has made us the leading web designing companies in the Sultanate of Oman.

You can view our latest website launches at http://www.adventz.net/portfolio-website.php