Monthly Archives: July 2014

Increasing Mobile Engagement

“The positive economic outlook, particularly for the Gulf Cooperation Council
(GCC) markets which include Oman, continue to accentuate local business
potential and provide significant opportunities for ICT solutions vendors,”
says Paul Black, director of telecommunications and media for IDC Oman,
Muscat, Africa, and Turkey. “These trends are expected to continue in 2014,
backed by government programs to improve healthcare, education, and
governance infrastructure. Furthermore, the development of smart cities, as
well as the expansion of multinational companies in the Muscat, Oman, will
increase pressure on local businesses to become more mature in their use of
ICT applications. Most telcos are adopting a two-pronged approach to business
transformation; firstly, they are expanding their ICT portfolios and service
delivery capabilities by forging key partnerships, and are leveraging their
traditional strengths such as diverse sales channels and infrastructure assets.
Secondly, they are acquiring larger
up dedicated business units.”

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