Social media – the potential for development in Oman
(Original article was featured in Eternal Oman, a coffee table book published by Faces Magazine, in celebration of the 43rd National Day,Sultanate of Oman)
Social media, a term that is as ubiquitous as the various social media itself, has become a major game changer of the internet era.
It encompasses a wide array of web and mobile based technologies that foster interaction, allowing people to build relationships and create, share and exchange ideas and information in virtual communities and networks, says Baby Sam Samuel, an entrepreneurial executive with core expertise in building brand recognition and sales momentum. Currently involved in diverse entrepreneurial activities and as the Brand Strategist for Knowledge Oman, the volunteer based organization, he presents here his perspectives on the growth of social media in the country, listing out various online services to reflect on the present social media scene in the country.