For most of the businesses, an operative website is an imperative element. What is the real factor that contributes to make a website operative and efficient? There are several businesses that keep a website just because it is considered a must for them. This is an opinion from a large base of customers that we meet around. It is the website that plays a crucial role to outline the online presence of a business. But it often functions as a routine mechanism that lacks a particular lively effect. When we talk about web based marketing, the complex question is how to make use of the website to drive the business. Next comes SEO (Search Engine Optimization) which is a buzz word these days.